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The new agreement will see a range of Regal Academy titles hit the market through bookstores and mass-market outlets.

Rainbow conjures DVD deal for Regal Academy

Rainbow has announced a home entertainment deal with DVD distributor, Justbridge Entertainment, for its new animated comedy, Regal Academy.

Taking a twist on well-know fairy tale characters, the show follows the adventure of Rose, Cinderella’s granddaughter, as she enrolls at the Royal Academy and joins Hawk Snow White, Travis Beast, Hope LeFrog and Astoria Rapunzel.

The deal with Justbridge Entertainment covers G.A.S. territories and follows an existing deal with Italian publisher Fabbri Editori, which will see a range of Regal Academy Titles, including storybooks and activity formats, hit the market through bookstores and mass-market outlets.

“This deal adds to the growing licensing programme for Regal Academy,” commented Cristiana Buzzelli, VP, Contents – Digital and Publishing at Rainbow. “The fact that partners are signing up before the show has even broadcast shows the huge potential of this unique property. We are expecting to sign many more agreements across numerous categories.”

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