Entertainment One is launching a range of Halloween-themed Peppa Pig products, launched to coincide with the debut of a new Halloween episode.
As part of the licensing programming surrounding the new episode titled Pumpkin Party, eOne has collaborated with select partners to develop Peppa Pig Halloween apparel, publishing and home entertainment products.
The roster is poised to launch at retail this October, coinciding with the Pumpkin Party episode which is due to premiere on Nick Jr. on October 26th this year.
Blues Clothing has developed a line of Halloween themed daywear for Tesco, Sainsburys and Morrisons, while Misirli will launch a pyjama set exclusively at Tesco.
Meanwhile, Cooneen will debut a line of kids’ pyjamas at Sainsburys and Roy Lowe is on board for a range of Halloween themed socks.
In the publishing category, Penguin will launch a sotry book ‘Peppa’s Pumpkin Party’ and a Peppa Halloween sticker activity book while the brand’s magazine partner, Redan will produce a special Halloween themed issue of Fun to Learn Peppa Pig magazine on October 15th.
Entertainment One will also release a Peppa Pig Pumpkin Pary DVd on October 6th which includes the brand new Halloween episode.
Hannah Mungo, head of UK licensing at Entertainment One, said: “Our seasonal Peppa Pig ranges perform consistently well at retail and the launch of the new Halloween episode makes this the perfect time to introduce Peppa merchandise to the Halloween season.
“We have secured a strong line-up of retail partners for these new products and we look forward to seeing them at retail this Autumn.”