The Teletubbies have been chosen by the British government to be involved in the GREAT Britain campaign.
The GREAT Britain campaign is the Government’s most ambitious international marketing campaign ever and aims to encourage the world to visit, study and do business with the UK.
The campaign is active in 144 countries and has already delivered a direct return to the economy of over £1 billion.
The Teletubbies appeared at the Milan Expo in Italy and celebrated the accolade by touring the various international pavilions.
“We are incredibly proud to be bringing Teletubbies back to a global audience and delighted that the series is being embraced by so many nationalities and cultures around the world," said Steven DeNure, President, DHX Media.
"To be recognised by the GREAT Britain Campaign as a Great British Export is a huge honour and is testament to the huge pulling power of Teletubbies – it’s also extremely timely given their imminent return to UK TV screens.”
Nicola Bolton, managing director of UK Trade and Investment, added: “The UK currently has the world’s second largest independent television production sector creating a host of global UK children’s exports including Teletubbies and In the Night Garden.
“It’s great to see the return of this popular household name. Teletubbies is a huge British success and one of many UK iconic children’s programmes shared around the world. It comes from a rich seam of UK creative talent which contributes to the strong reputation of the UK as a creative nation and trading partner. The creative sector makes up around 8% of all UK exports, and also shapes the cultural identity of our country.”