The Pokémon Company International has signed four new deals with major licensees that will extend the Pokémon’s apparel and accessories ranges across the UK and Europe.
The signings include deals with Ditexmed for children’s apparel in Italy and Spain, TVM Fashion Lab Ltd for apparel in the UK and Ireland, and Roy Lowe & Sons Ltd for a range of socks. Additionally, Teknofun Entertainment will develop a range of 3D character-shaped lamps and digital alarm clocks for the French, Spanish, Portuguese, Dutch and Belgian markets.
With the respective ranges being rolled out in their regions across 2015 and 2016, the latest signings add to the growing slate of new European licensees across a variety of categories, including confectionery, stationery, posters, video game accessories, and particularly apparel.
In the UK and Ireland, the brand has recently secured several new licensees, including GB eye for posters and gifts, Character World for bedding, Danilo Promotions Ltd for calendars, Aykroyds & TDP Licensing Ltd for nightwear and underwear, and SAMBRO for back to school.
“We are thrilled to be working with these best-in-class partners across Europe,” commented Mathieu Galante, senior market development manager for The Pokémon Company International. “These latest signings cement Pokémon’s reputation as an established brand amongst its traditional core audience of young boys, and also its strong appeal to our secondary audience of young adults and parents.”