Hasbro and toy entertainment firm Guangdong Alpha Animation & Culture Co are introducing Blazing Team to consumers in new markets, with an updated toy line.
The Blazing Team franchise will first launch in the U.S as an all-new animated series, which will air on the Discovery Channel on November 13th with international distribution to follow in 2016.
The series has been produced by Alpha in association with Hasbro Studios, and will introduce viewers to the world of Yo Kwon Do, which is a practice that incorporates martial arts with the skill of a yo-yo.
The series features a group of teenagers who begin to recognise the skills they have when Yo Kwon Do master Lao Shi teaches them the power of Yo Kwon do.
“We are thrilled to be working with Alpha to bring this powerful brand to new fans across the globe with new action-packed entertainment and an innovative product line that brings the fantasy of Yo Kwon Do to life, ” said John Frascotti, president of Hasbro Brands.
In 2016 Hasbro will debut a line of Blazing Team yo-yo products, which will first launch in the U.S, followed by other markets later in the year.
Cai Xiao Dong, president of Alpha, added: “Collaborating with Hasbro on the launch of Blazing Team will allow us to reimagine our most popular brand for new audiences around the world.
“We look forward to introducing fans to this exciting property beginning with the animated series on Discovery Family in the U.S. this fall.”
The show starts with a two-part premiere on November 13th at 6.30am and 7am on the Discovery Family Channel.