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The EFL name will be accompanied by a new logo representing each of the League’s member clubs.

Football League to rebrand as the English Football League

The Football League is being re-named the English Football League as part of a comprehensive corporate and competition re-branding.

The new branding will come into use at the conclusion of the current season.

The EFL name will be accompanied by a new logo featuring 72 balls in three swathes of 24, representing each of the League’s member clubs and the respective divisions they play in.

Each club will be presented with its own version of the logo in its individual playing colours.

"The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football," said The Football League’s chief executive, Shaun Harvey.

"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with – whether they be young or old, at home or abroad."

The new logo is just the fourth in the 127 year history of the competition and the new name came to be following a process of consultation that included detailed surveys, interviews and focus groups with clubs, stakeholders, commercial partners and more than 18,000 football supporters.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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