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"Our partnership with Heroes will not only provide our first-team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players."

Heroes launches official Manchester United shoe collection

Manchester United Football Club has signed a multi-year global partnership with luxury footwear brand Heroes.

The deal will see Heroes will create a collection of high-quality lifestyle Manchester United shoes aimed at the club’s 659 million global followers.

Man United’s first-team players and coaches will wear Heroes formal shoes when on official club duty.

The stylish shoes can be pre-ordered at www.shoptheheroes.com and a full range will be released at the end of November.

"Football is all about teamwork and to play like a team it’s important to look like a team," said Manchester United Group managing director Richard Arnold.

"Our partnership with Heroes will not only provide our first-team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players.

"As a new and innovative luxury brand, Heroes has the ability to offer our fans original and exciting products that will allow them to express their support for the club in ways they haven’t been able to before."

Alfredo D’Acchioli, chairman of the supervisory board of Da Vinci Luxury AG, added: "Our partnership with Manchester United is a dream come true and we are thrilled to be working with the world-renowned sports club.

"This is the first partnership of its kind for Heroes and we are confident that Manchester United’s enthusiastic fans will be the ideal audience for the launch of our Heroes brand. We look forward to huge success."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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