Home / Entertainment / Brand and Deliver to promote Danger Mouse and Kate & Mim-Mim through 2016

Brand and Deliver to promote Danger Mouse and Kate & Mim-Mim through 2016

Entertainment marketing specialists Brand and Deliver has been appointed to promote the hit kids’ titles Danger Mouse and Kate & Mim-Mim in 2016.

Appointed by FrementleMedia Kids and Family Entertainment, the partnership will see Brand and Deliver eye multiple partners to support both shows on air throughout the new year.

Having returned to CBBC this autumn, Danger Mouse has already proved to be a major hit among young audiences and has become the best performing new kids’ show of 2015 for kids aged six to 12 and four to 15.

Meanwhile, popular pre-school series Kate & Mim-Mim is currently broadcast in over 100 territories, with a second series now planned for a spring 2016 launch.

“Danger Mouse is a heritage property which is regarded with great affection by parents and children alike, while Kate & Mim-Mim has enjoyed broadcast success from launch,” said Brand and Deliver head of partnerships, Richard Barnes.

“Both titles bring vast opportunity for partnerships and licensing, so now is the ideal time for brands to begin conversations.”

Tessa Moore, SVP global brand management, FremantleMedia Kids and Family Entertainment, added: “We are seeking to build a network of mutually beneficial partnerships that will help showcase these much loved properties and provide new and innovative ways to delight fans of our shows.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Jumanji lands its own video game in latest incarnation for the popular license

Outright Games, the team of publishers behind video games based on Hotel Transylvania, PAW Patrol …