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Fox to make The Simpsons a major player in collectables

Triggered by the success enjoyed with the LEGO blind bags, Fox Consumer Products is welcoming a raft of new collectable toy partners to The Simpsons extensive programme.

New UK licensee RMS International is developing a range of collectable pocket money toys and games, along with arts and craft sets due to launch at retail summer 2016.

Fox has teamed up with Australian toy partner Headstart to launch a new line of The Simpsons figurines and plush toys, distributed across Europe by Simba Dickie, Lansay, Cosmic Group, and Top Toy.

The range is available now from all major retailers including Toys R Us, Amazon, Auchan, Ludendo Group, Cora and E. Leclerc.

Elsewhere, Jumbo Games, the number one UK adult puzzle manufacturer, is a new pan-European partner for The Simpsons.

The firm’s line of The Simpsons puzzles and games will be available at retailers across the UK launching in 2016.

In the plush category for France and Benelux, Gipsy’s new line of The Simpsons plush characters, including talking plush, will launch in time for Christmas 2015 in Toys R Us, Auchan, Monoprix and E. Leclerc.

LEGO The Simpsons has already generated £4.6 million in UK retail sales, while this July saw the LEGO Simpsons Minifigures take the number one spot for NPD sales. The partnership continues with the recent launch of The Simpsons in LEGO Dimensions.

“Our aim for The Simpsons in the toy space is to ensure that the brand is a talking point in playgrounds everywhere and the top of every kids’ birthday and Christmas wish lists,” Sandra Vauthier- Cellier, senior VP, EMEA at Fox Consumer Products, told Licensing.biz.

“We are continuing to sign strategic partnerships in the toy category that will not only bring the brand to life in new and innovative ways, but also position The Simpsons as a must have toy brand for consumer and retailers alike.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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