Home / Media & PR / Iconic brands are embracing the classic American jukebox, says Ace Branded Products
Brands such as Harley-Davidson and Jack Daniels have all used a jukebox to showcase their brand message.

Iconic brands are embracing the classic American jukebox, says Ace Branded Products

More and more iconic brands are choosing to showcase themselves through the form of a vintage jukebox, so says Ace Branded Products.

The firm sells a variety of branded products, from mirrors to bar stools, and believes jukeboxes serve as a blank canvas for brands to connect with customers.

Robert Greenman from Ace Branded Products, said: “The classic American jukebox is a great item for us, because it provides a very large canvas for graphics and branding.”

Among the firm’s offering is a Harley-Davidson and Jack Daniel’s branded Rock-Ola jukebox.

Greenman added: “But when someone is willing to pay thousands for a jukebox they are making a statement that this brand is part of them, it is part of their lifestyle and they want everyone to know it.”

According to Greenman, since the very first Harley-Davidson jukebox, which was produced by Rock-Ola, the company has sold thousands to fans and collectors.

Despite the retro look of the jukeboxes, Greenman has revealed that the technology used is modern, with each jukebox featuring a 2,000-watt amplifier, which can play and hold up to 100 CDs.

“The technology that Rock-Ola now offers allows us to stay current in terms of the latest touch-screen and sound technology for our customers that are upgrading their equipment,” commented Greenman.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

LIMA reveals this year’s International Licensing Awards Rising Stars

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising …