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Ben and Holly’s Little Kingdom heads to Russia and the Ukraine

Popular pre-school property Ben and Holly’s Little Kingdom is heading to Russia and the Ukraine this December.

In a new partnership between Entertainment One and leading Russian broadcaster Carousel, the award-winning series will launch in the new region today (December 7th 2015).

To build on the increased broadcast exposure, eOne has also appointed Russian licensing agent, Megalicense to manage the licensing and merchandising programme surrounding the property in Russia and the Ukraine.

Both Carousel and Megalicense currently work with eOne’s hit series Peppa Pig. The licensing agent has already secured a number of licensing deals across key categories including apparel, publishing, a stand alone magazine and a live show for Peppa Pig in the region.

Megalicense will now seek partners for Ben and Holly’s Little Kingdom across multiple categories, which are planned to launch at retail from autumn/winter 2016.

Olivier Dumont, managing director of Entertainment One Family, said: “We are delighted that the partnership with carousel will connect new audiences to Ben and Holly’s Little Kingdom in Russia.

“There’s a growing appetite for licensed product in this emerging market, so it’s an exciting time to extend our partnership with Megalicense to include Ben and Holly and we look forward to increasing the presence of our pre-school portfolio in this territory.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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