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Poldark heads to the US with Knockout Licensing

Popular historical drama, Poldark is heading to the US and Canada, thanks to a new partnership with Knockout Licensing.

ITV Studios Global Entertainment has appointed the firm as its licensing agent for the hit series across the region.

Under the partnership, Knockout is now seeking partners across key categories including homewares, gifting, stationery and apparel. Merchandise will target the female adult market, with a secondary audience of gift buyers and men.

Poldark made its US broadcast debut on the leading drama channel PBS Masterpiece in June 2015, to a strong average of four million viewers per episode.

Knockout Licensing will now look to build on the growing popularity of the series in the market with a robust consumer products programme.

“We are delighted to have Knockout Licensing on board as our licesing partner for Poldark in the US,” said Trudi Hayward, SVP, head of global merchandise for ITVS GE.

“The show has already generated a huge amount of interest in the market and Knockout Licensing’s expertise in developing high quality and engaging merchandise programmes makes them the ideal partner to bring products to the show’s growing fan-base across the US and Canada.”

Carole Postal, president of Knockout Licensing, added: “Poldark is a beautifully filmed historical drama with compelling storylines and a wonderful cast so the licensing potential is excellent across a wide range of not only contemporary fan-based products, but also those that authentically capture the look and feel of Poldark’s world.

“Knockout knows the PBS Masterpiece audience well and we are looking forward to working with ITV Studios to create a product range that US fans will love.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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