Home / Lifestyle / Licensing Link partners with Finlayson to represent brand in UK
The deal will see Licensing Link produce homewares, bedding, soft furnishings, kitchenware, stationary and accessories.

Licensing Link partners with Finlayson to represent brand in UK

Licensing agency Licensing Link has been appointed to represent design brand Finlayson in the UK.

Known throughout Scandinavia for its affordable ranges, the new partnership is a key initiative for Finlayson, as the company aims to expand the brand.

As part of the deal, Licensing Link will focus on homewares, bedding, soft furnishings, kitchenware, stationary and accessories.

Risto Voutilainen, chairman of the board at Finlayson, said: “We are excited to have Licensing Link as a partner. Our international growth strategy is based on global licensing, and so far we have received a lot of interest from different markets globally.

“In 2016 we are expecting several new partners in UK market to join in licensing the Finlayson brand, and Licensing Link has an important role in the process.”

Ian Wickham, director at Licensing Link, added: “This is a hugely exciting opportunity and we are incredibly honoured to be working with Finlayson.

“We have in excess of 100,000 different designs to utilise, built up over almost 200 years. With retailers, this has to be of interest as they continue to cry out for differentiation.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Golden Goose named licensing agent for Tokyo Tiger’s Aunty Acid

The up and coming character creation studio, Tokyo Tiger has tapped Golden Goose to both …