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Cartoon Network extends licensing reach across Russia and the CIS

Cartoon Network Enterprises EMEA has appointed Megalicense International as its licensing representative in Russia and the CIS region.

The partnership will take effect from January 1st, 2016.

Under the agreement, Megalicense will be responsible for building and managing the official licensing programmes for Cartoon Network enterprises’ portfolio of animated properties across Russia and the CIS markets.

Adventure Time, The Powerpuff Girls and Ben 10 will all feature in the programme.

“Cartoon Network Enterprises dominates a unique space in the entertainment licensing industry and its plans for the future and upcoming shows is very exciting,” said Friderico Gatti, CEO of Megalicense International.

“We plan to build, promote, assist and expand the company’s licensing and merchandising business, positioning it as the leader of licensed comedy brands in our territories.”

Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA, added: “We have been celebrating great success across Russia and the CIS markets in recent months and we are very excited to be partnering with Megalicense to ramp it up a gear and bring more of our fantastic brands and what we do best to retailers and licensees across the region.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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