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The Great British Bake Off collection will be on show at Spring Fair in February.

Wow! Stuff’s The Great British Bake Off range reaches Gift of the Year finals

Wow! Stuff’s The Great British Bake Off brand range has been named a shortlist in this year’s Gift of the Year Awards.

The range is celebrating making it into the category for the Best Brand License at the awards ceremony.

Richard North, CEO of Wow! Stuff, said: “Bake Off is such a strong, well-loved brand and at retail has done great numbers. All the retailers stocking this range in 2016 will be in for a great time.

We were delighted to win the pitch for the Bake Off gifting licence against some very tough competition, and so to be shortlisted at the Gift of the Year Awards 2016 is a great response to the innovative gift range we have created.”

Customers can check out The Great British Bake Off collection at Soring Fair in February 2016, which features tea sets, cake stands and storage containers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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