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Viacom Italia to make Bologna Trade Fair debut

SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Paw Patrol are all preparing to make their Bologna Licensing Trade Fair debut later this year.

For the first time in its history, Viacom International Media Networks Italia will be joining the ranks of high-profile exhibitors at the Italian licensing show.

Running from April 4th to 6th, the show is looking ‘more plentiful than ever’ with a swathe of newcomers attending the fair.

Viacom will now join the likes of The Walt Disney Company, Mattel, CPLG, Mediaset, RaiCom, Planeta, The Licensing Company and Rainbow.

‘From Spongebob to the Ninja Turtles, from Paw Patrol to Blaze, to cite just some of the numerous properties, Viacom Italia feels sure that Bologna is the ideal place to develop new business and to meet the world of Italian retail,’ read a statement from the Bologna Licensing Trade Fair.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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