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New branded products will begin with a Valentine's prosecco truffle tube launching this month.

The Point 1888 to extend Montezuma’s into biscuits, cakes, ice cream and homeware

British chocolate brand Montezuma’s has appointed brand partnership specialist The Point 1888 as its brand extension agency.

New branded products will begin with a Valentine’s prosecco truffle tube launching this month with a full collection of branded gifting available in selected retailers for Christmas 2016.

The Point 1888 also plans to extend the brand into biscuits, cakes, ice cream and homeware in the next 12 months.

"We are honoured and delighted to be representing our favourite chocolate brand Montezuma’s, and can’t wait to become part of the exciting growth story of such an innovative brand," said Will Stewart, managing director of The Point 1888.

Montezuma’s brand manager, Sarah Gainsborough, added: “Our first leap into licensing has been exciting and a huge learning curve. We are thrilled to be working with The Point 1888, with their years of experience and complete understanding and love for our brand."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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