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Mattel has been named global master toy licensee for Batman v Superman and DC Super Hero Girls.

Warner Bros revs up licensees for Batman v Superman and DC Super Hero Girls

Warner Bros. Consumer Products (WBCP) and DC Entertainment will be showcasing its roster of licensed superhero toys at Nuremberg and New York Toy Fair.

The DC Super Hero Girls toy line will be showcased for the first time at master toy licensee Mattel’s showroom at Nuremberg, fwhich will feature action figures designed for girls.

The range features the likes of Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and more.

A range of licensees will also be supporting Batman v Superman at Nuremberg, plus WBCP will display the new Batmobile from Batman v Superman at Play Fair, whilst showcasing the DC Super Hero Girls collection.

Licensed goods for the Batman v Superman film will arrive at retailers worldwide this month, with global master toy licensee Mattel heading up the toy collection.

The line includes action figures, vehicles, playsets and collectible figures, while LEGO who is also supporting the franchise, will unveil construction sets and Rubies will launch a line of costumes for both kids and adult fans.

Additional toy partners include Funko, Thinkway Toys, Jakks Pacific, Hallmark, Spin Master, Sakar International, and Tonner Dolls to name a few.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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