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Hasbro teams with Netflix to launch Stretch Armstrong animated series

Hasbro Studios has partnered with Netflix to launch a new animated series inspired by the iconic retro figure, Stretch Armstrong.

The new series will be titled Stretch Armstrong and the Flex Fighters and will follow the adventures of an overscheduled teenager Jake Armstrong and his two best friends.

The trio are transformed into a group of unlikely superheroes when exposed to an experimental chemical, to become Stretch Armstrong and the Flex Fighters.

The 26 episode series will mark the first time Hasbro Studios is creating original programming for Netflix and will launch in late 2017.

In addition to the new Stretch Armstrong series, Netflix is also developing two other original children’s programmes: a musical series Lalaloopsy and live action drama The Greenhouse.

“With roughly half of our 75 million members regularly watching kids content, we are happy to expand our original slate with these three great series,” said Andy Yeatman, director of global kids content for Netflix.

“We know kids love Netflix and that’s in part because they never really outgrow us. We programme and recommend new TV shows and movies from pre-school through their teen years and into adulthood.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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