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Licensees include Poeticgem, Smiths and Brooks, Sambro and Ravensburger.

Angry Birds secures four new partners

Bulldog Licensing has revealed that the mobile game Angry Birds has secured four new licensing deals.

New licensees include Poeticgem, who will develop adult apparel, while Smiths and Brooks will create kids clothing.

In addition, Sambro will design a line of bags, stationery and pocket money items, and Ravensburger will launch a range of jigsaw puzzles.

Rob Corney, group MD at Bulldog Licensing, said: “All our new Angry Birds partners are buying into a huge brand that’s a genuine household name.”

So far the franchise has expanded into consumer products and animation, with The Angry Birds Movie set for release in May 2016.

“The movie looks truly phenomenal with massive support from Sony and a huge amount of promotional activity,” added Corney.

“This, coupled with the incredible content roadmap from Rovio is a real treat to work with so I’m sure we’ll be announcing on more deals very soon.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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