Home / Entertainment / Brand & Deliver teams with Pizza Hut, Shoe Zone and Abellio Greater Anglia for Goosebumps campaign
"These partners give us a powerful platform to raise awareness and ensure Goosebumps continues its box office success here in the UK.”

Brand & Deliver teams with Pizza Hut, Shoe Zone and Abellio Greater Anglia for Goosebumps campaign

Brand & Deliver has created a UK brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia to promote Sony Pictures’ Goosebumps in the run up to its UK release on February 5th.

All three partners have been promoting a competition through leaflets, posters and across digital and social channels throughout January and this will continue into February.

Pizza Hut’s famous Ice Cream Factory will be taken over with renamed sweets and sauces, alongside Goosebumps branded kids activity books available in its 179 restaurants nationwide.

“These three brands give us incredible scope to promote Goosebumps to family audiences, in the run up to the fiercely competitive February half term," said Richard Barnes, head of partnerships at Brand & Deliver.

Peter Taylor, managing director of Sony Pictures, added: “Goosebumps is the perfect family and teen movie, full of laughs and friendly scares.

"These partners give us a powerful platform to raise awareness and ensure it continues its box office success here in the UK.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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