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Chupa Chups lifestyle heads to US with Lisa Marks Association

Lisa Marks Associates has been appointed the North American licensing agency for Chupa Chups.

The appointment is the latest move from the global confectionery brand to extend the property into a number of new categories including apparel, accessories, electronics, cosmetics, games and more.

Owned by Perfetti van Melle Group, Chupa Chups has been named the fifth largest sweet brand worldwide with around five billion Chupa Chups consumed each year across 150 countries.

Perfetti is now looking to mirror this popularity across new markets that with the help of LMA in the US will cover stationery and publishing, home products and electronics.

“Chupa Chups is a dynamic lifestyle brand with amazing art and graphics that will be a well of inspiration to our partners,” said LMA president, Lisa Marks.

“With nearly 20 years of licensing history in other territories, the incredible Chupa Chups art and design collections populate and inspire cross-merchandising looks that are irresistible to the stylishly attentive.

“The brand is a worldwide phenomenon and we are looking forward to seeing its energy and style conveyed with exciting new products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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