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Betty Boop returns to TV with new animated series

Iconic animated character Betty Boop is making her return to television in a new animated series from the producers of the Peanuts TV series.

The new series is scheduled for a 2018 release and will be produced by Normaal Studios in partnership with Fleischer Studios and King Features, the exclusive worldwide licensing agency for the Betty Boop brand.

Aimed at tweens and teens, the 26 episode series recounts the adventures of Betty Booop and her journey to becoming a superstar.

“We are delighted to be partnering with an innovative production company such as Normaal Animation,” said Mark Fleischer, president and CEO of Fleischer Studios.

“My grandfather, Max Fleischer created Betty Boop as a fun, feisty and fashionable female. She has proven to be a character for al time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”

The series marks the first tme the iconic character has starred in her own show in 30 years and will be supported by King Features licensing and merchandising to introduce the Betty Boop brand to a new generation of fans.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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