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Isaac Morris will launch a new collection of hoodies and t-shirts, while Wicked Cool Toys will develop action figure sets.

New licensees join Wild Kratts in retail

The Kratt Brothers Company has revealed that new licensees are jumping on board for its PBS Kids series Wild Kratts.

This spring Kmart and Fred Meyer stores are set to showcase a line of printed t-shirts, bottoms and hoodies from Isaac Morris.

Meanwhile, Wicked Cool Toys will also broaden its selection of toys based on the series, which will now include new action figure sets and role play items.

In addition, Pressman Toys will be launching two new games including Wild Kratts Pop’N’Race Game and Wild Kratts Make A Match memory game, as well as a Wild Kratts 100 Piece Puzzle.

Chris Kratt, creator, producer and co-star of the series and co-founder of The Kratt Brothers Company, said: “We’re very happy to welcome Isaac Morris to the Wild Kratts team, as we continue to work with each of our licensing partners to create offerings that answer the call of kids’ natural fascination with animals, so they can act out their own imaginative adventures whenever and wherever they go.”

Two new DVDs are also planned for release later this year, called Wild Animal Babies and Wild Reptiles.

Kratt added: “We’re thrilled with the success of our initial line-up at retail, and are looking forward to expanding into so many different categories this year with a terrific selection of new products that provides Wild Kratts fans everywhere with more ways to play with, learn from, and be a part of the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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