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The Fenty Puma by Rihanna Collection spans footwear, apparel and accessories for men and women.

Puma teams up with Rihanna to launch clothing line

Singer Rihanna has debuted her new fashion range in collaboration with Puma at New York Fashion Week.

Dubbed as the Fenty Puma by Rihanna Collection, the range boasts footwear, apparel and accessories for men and women.

Plus, the Puma by Rihanna Accessories collection includes caps, headwear, chokers, sweatbands and bags.

The range also marks the first collection by the singer since she became a creative director for the sports brand in December 2014.

Rihanna, brand ambassador and creative director at Puma, said: “This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma.

“I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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