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Line includes cropped, regular and long T-shirts and hoodies.

King Features unites Betty Boop and FILA in Japan

King Features has united Betty Boop with international sports brand FILA in partnership with FILA’s Japanese licensee, Daiwabo Advance Co., Ltd.

The line launches this month and includes cropped, regular and long T-shirts and hoodies.

Product will be sold in FILA stores and online, as well as in specialty and independent retailers.

“This is a perfect integration of two iconic brands, even including a unique Betty logo modeled on the FILA insignia,” said Cathleen Titus, King Features vice president, international licensing.

“We’re thrilled to present Betty in a new way to her Japanese fans. Particularly in Japan and Asia, Betty’s confidence, sweetness and sassiness, combined with strong image recognition, have made her very appealing for brand collaboration, not only in fashion but now in sport as well.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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