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Warner Bros. packs for growing Bologna Licensing Fair

Warner Bros. Consumer Products is packing for Italy as it prepares to exhibit at the upcoming Bologna Licensing Trade Fair.

The presence of WBCP at this year’s show has been hailed as a testament to the growing importance of the Italian event by its organisers, that over recent years have been developing its focus on retail and new business opportunities for exhibitors.

With more and more big names signing up for the event, Bologna Trade Fair has stated that ‘the prominent accessions for the show are increasing.’

Warner Bros. Consumer Products will now head to the show to showcase its portfolio of hit properties including DC Super Friends, Looney Tunes, Batman, Superman, Wonder Woman, DC Super Hero Girls, Scooby Doo, The Flintstones, Harry Potter, The Hobbit and more.

The Bologna Licensing Trade Fair will run from April 4 to 6th this year in the Fieristico Bolognafiere area of the Italian city.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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