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Allsorts Licensing has teamed with Looking Good Licensing to develop the brand.

Animal Yoga stretches out into calendars, underwear and gift books

Allsorts Licensing has teamed with Looking Good Licensing to develop a number of its key brands, including Animal Yoga, across the UK and Europe.

Allsorts’ Animal Yoga brand sees pigs, chickens, sheep, horses and wild animals take up yoga to ‘help with general output and production and overall animal wellness’.

The brand has now been embraced across categories including calendars, clothing in C& A Europe, underwear in Top Shop and gift books.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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