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Guests will get the chance to step in, interact and star alongside figures from the upcoming Angry Birds Movie including Chuck, Bomb and Red.

Angry Birds set to star in new Madame Tussauds digital experience

As Rovio Entertainment prepares for the release of The Angry Birds Movie, a new experience featuring characters from the film is set to open at London’s Madame Tussauds.

Developed with Rovio Entertainment and produced by the attraction, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the upcoming film.

Guests will get the chance to step in, interact and star alongside figures including Chuck, Bomb and Red.

Kieran Lancini, global head of media relations for Madame Tussauds, said: “The aim is to create a living, breathing space that gives guests a real taste of the film.

“The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live. It’s an exciting and new type of experience for Madame Tussauds and we are delighted to be working with Rovio to bring the colour, imagination and mischievous fun of The Angry Birds Movie to life.”

Fans can check out the experience, which runs from April until the end of July, at the attraction in London.

Alex Lambeek, CCO at Rovio Entertainment, added: “We already have Angry Birds activity and play parks as well as theme park attractions, but Angry Birds at Madame Tussauds is something totally new.

“It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests. And of course, Red, Chuck and Bomb get starring roles with their own Madame Tussauds figures taking centre stage. It’s a truly memorable and different way to interact with the Angry Birds and sample a scene from the film in a fun environment.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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