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Smiley’s baby range will be available in stores across France and is scheduled for launch later this year.

Smiley teams with Marketing Licensed Products for new baby apparel

The Smiley Company is set to launch a new line of Smiley Baby apparel, thanks to its new deal with Marketing Licensed Products (MLP).

The collection is going to be designed for children’s early development and first stages.

MLP will be working alongside the creative team at the Smiley Studio to produce the range, which will be based on expressive artwork and engaging designs.

Smiley’s baby range will be available in stores across France and is scheduled for launch later this year. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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