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Hello Kitty holiday homes launch in Italy thanks to Sanrio and ECVacanze partnership

Sanrio has teamed with the Italian holiday company ECVacanze to launch three fully themed Hello Kitty holiday homes in Italy.

Fans of the popular Japanese character can now enjoy a summer holiday fully immersed in its world through Hello Kitty themed décor, kitchens and bedrooms.

Two of the new holiday homes will be located near Lake Garda in ECVacanze’s Altominico Family Park, while the third will be situated near Rome in the I Pini family park.

The new launch also calls on the talents of Nestle Gelati Motta, a long-standing Hello Kitty ice-cream licensee, who has now decided to extend its partnership to a fully branded experience.

“We are very proud to include this unique feature in our offer, teaming up with Sanrio and a globally loved brand like Hello Kitty,” said Elisa Arnetoli, marketing and commercial director of ECV Group.

“We are confident that our younger guests will adore this cute character and that this partnership will help us attract families to our holiday parks.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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