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Lovehoney prepares for sales spike ahead of Fifty Shades Darker

Sex toy firm Lovehoney is expecting to see another spike in sales with the arrival of the Fifty Shades Darker movie.

Lovehoney, which owns the global license to design and manufacture Official Fifty Shades of Grey pleasure products, has seen the the hype for Fifty Shades Darker sex toys already begin, despite the sequel being 11 months from release.

“Last year, we experienced spikes in sales after each trailer for the first Fifty Shades of Grey movie was released," said Lovehoney’s general sales manager, Jim Primrose.

“The demand for official Fifty Shades of Grey pleasure products skyrocketed as the movie, which made $571m worldwide, broke all box office records.

“We’re expecting the same to happen this year and we have plenty of new products in the pipeline to keep fans satisfied.”

Last year, Lovehoney saw sales revenue surge by over 50 per cent thanks to the popularity of its Fifty Shades of Grey branded line.

In its results for the year ending March 31st 2015, turnover has soared to £43.4 million from the £28.3 million accrued in 2013/14.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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