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Petmate gets in the ring with WWE for wrestling themed pet toys

Petmate is getting into the ring with WWE to launch a new line of wrestling themed pet toys and accessories.

The new line will encompass pet beds, collars, leads and assorted rubber and plush toys inspired by some of the wrestling brand’s biggest names including The Rock and Stone Cold Steve Austin.

Tug toys from the collection feature WWE World Heavyweight Championship titles, as well as a Money in the Bank rope tug, while pillow pet beds and loungers feature the likes of The Rock, John Cena as well as a WWE Diva theme.

“The Petmate WWE collection is the perfect storm. This winning combination partners a leading pet product manufacturer in a growing industry with a massive built-in audience of passionate WWE fans.” said Chris Wilson, executive vice president of marketing and new product development for Petmate.

“Now these dedicated enthusiasts can provide their pets with the quality products they have come to trust from Petmate, while expressing their passion for WWE.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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