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Cartoon Network strengthens EU reach with TLC appointment

Cartoon Network has appointed TLC as its licensing agent across France, Germany, Switzerland, Austria and Benelux.

Under the agreement, TLC will be responsible for building and managing the official licensing programmes for the network’s portfolio of animated properties across the European markets.

Brands at the forefront of the deal include the likes of the award-winning Adventure Time, The Powerpuff Girls, the new-look Ben 10 and The Amazing World of Gumball.

“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and their plans for the future and upcoming shows are very compelling,” said Melvin Thomas, CEO of TLC.

“We plan to build, promote, assist and expand the company’s licensing and merchandising business, positioning it as a leader of licensed kids’ brands in our territories.”

Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA, added: “France, GSA and Benelux are high potential markets for us.

“We are very excited to be partnering with TLC to ramp up our licensing activity and bring the successes we have seen in our other core European markets to these key licensing territories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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