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Crocs and Quicksilver to debut new Sesame Street product later this year.

Sesame Workshop boosts CPLG partnership ahead of new apparel launches

Sesame Workshop is preparing for a raft of new Sesame Street apparel launches this autumn.

Crocs is debuting a new Sesame Street 3-pack of Jibbitz shoe charms, featuring Elmo, Big Bird and Cookie Monster and there will also be a new style of Elmo Fuzz Lined Clogs for kids.

Elsewhere, Quicksilver is launching a Sesame Street winter snow collection this September spanning jackets, snow suits, helmets, mittens, goggles for infants, toddlers and kids.

Already in the market are Sesame Street apparel and accessory ranges from Pancoat, PUMA, Mishka, Uniqlo and A Bathing Ape.

“Sesame Street has the best fans in the world,” said Gabriela Arenas, vice president of Licensing, North America, Sesame Workshop. 

“They love to express their love for the Muppet characters with styles that reflect the fun of the brand. In response, we’ve been working with some of the top apparel licensees to create new lines of Sesame Street clothing and accessories for the young and the young-at-heart.”

Ahead of the new launches, Sesame Workshop is expanding its agency partnership with CPLG in select European markets. 

CPLG will secure Sesame Street partners for the apparel and gifting categories aimed at teens and adults. 

Targeting fashion retailers, designers and department stores, as well as independents, with on trend product ranges across key markets, CPLG will focus on territories including France, Spain and Italy.

 “With CPLG on board, we expect to see furrier, funnier and more fabulous collections,” added Maura Regan, senior vice president and general manager, international media business, Sesame Workshop. 

“The beauty of the Sesame Street brand is that it resonates with different generations of fans. Our products, whether it’s a cool graphic tee featuring Cookie Monster or a unique shoe with furry red Elmo, truly reflects that span.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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