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BBC Worldwide secures new soft line partners for Hey Duggee

BBC Worldwide has signed a range of new soft line partnerships for the hit CBeebies show Hey Duggee.

A new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear, while Blues Clothing will be creating outerwear as well as t-shirts, knitwear, jeans and dresses.

“We’re so lucky to work with such fantastic and hugely popular shows such as Hey Duggee," said Tracey Stratton, licensing manager, BBC Worldwide.

"Duggee’s hilarious comedy, brilliant characters and adventurous style is truly inspiring our new partners. We can’t wait to see the final designs."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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