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De la Renta was the first fashion designer to create an outfit for Barbie, back in 1985.

Mattel teams with Oscar de la Renta for new Barbie doll

Mattel has teamed with Oscar de la Renta to launch the Oscar de la Renta Barbie doll.

Oscar de la Renta was the first fashion designer to design for Barbie back in 1985, and this new bridal doll is pitched as ‘the perfect gift for the stylish bride-to-be’. 

“We are honored to work with the Oscar de la Renta team on this beautiful design capturing their signature bridal look in Barbie scale,” said Robert Best, senior design director at Barbie. 

“Barbie is the only girl who can have a closet full of wedding dresses without ever walking down the aisle.” 

Alex Bolen, chief executive officer of Oscar de la Renta, added: “We are so pleased to partner [again] with Mattel in the creation of the Oscar de la Renta Bridal Barbie. 

"Like us, Mattel makes beautiful products with the utmost precision and highest standards of quality. Our third partnership, spanning over the course of 30 years, is a testament to the timelessness of both of our brands. We look forward to bringing the Oscar de la Renta bridal experience to a new audience with this fun and unique product offering.” 

The Oscar de la Renta Barbie doll will be available for $175 on www.TheBarbieCollection.com, www.Oscardelarenta.com and select retailers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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