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The Smiley face will be featured on donuts and appear in marketing and in-store promotional materials for June 3rd (Global Donut Day).

Smiley teams with Dunkin’ Donuts for global Donut Day promotion

The Original Smiley Brand has signed a new deal with Dunkin’ Brands to be the face of Dunkin’ Donuts’ Global Donut Day promotion.

Scheduled annually on the first Friday in June, Dunkin’ Donuts will take the National Donut Day promotion global again this year, bringing it to over 3,300 restaurants in more than 40 countries.

The Smiley face will be featured on donuts and appear in marketing and in-store promotional materials.

Activation kits featuring a variety of Smiley expressions and icons will be distributed to the over 3,300 franchised outlets outside the USA for Global Donut Day, where they can be used for icing on donuts and for promotions in-store.

Dunkin’ Donuts crew members will also be wearing Smiley branded merchandise, and Smiley will also feature in all of the brand’s digital and social media campaigns around this promotion.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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