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Range includes Pikachi pants, pyjamas and ponchos.

Yummy Mart teams with Pokémon to launch Pikachu underwear

Japanese underwear label Yummy Mart has teamed with The Pokémon Company to launch a Pikachu collection.

To celebrate the brand’s 20th anniversary, Yummy Mart has launched a rage spanning pyjamas, a poncho and underwear, all sporting the iconic yellow pocket monster.

Yummy Mart is also set to run an Instagram competition between April 20th and May 8th that will see consumers using the #YM_PIKACHU hashtag entered into a lottery to win special prizes.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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