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Painting Lulu sets blends physical colouring books with an interactive app.

FlyCatcher teams with Warner Bros for branded colouring sets

FlyCatcher has signed a multi-year licensing agreement with Warner Bros Consumer Products for a line of interactive colouring sets.

Kids will be able to get creative with some of the most popular brands in the world including DC Comics Batman, DC Super Friends and Scooby-Doo.

Painting Lulu is a Paper-to-Digital colouring system that includes a paper coloring book, crayons, a stylus crayon, and a free app. The product allows kids to create personalised colouring pages by using the Painting Lulu coloring app.

"DC Comics and Scooby-Doo have enjoyed loyal fan bases for generations and we are thrilled to be able to partner with such power-house brands” said Shay Chen, CEO of FlyCatcher Inc.

"We are eager to work with the very best in the business in order to further expand Painting Lulu’s offerings in this category and this deal is a big step in that direction.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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