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Sonic the Hedgehog moves to Instagram to showcase 25th anniversary collaborations

SEGA’s heroic hedgehog, Sonic is looking to elevate himself in the world of fashion, style and art as the character celebrates 25 years this year.

The studio has launched a new official Sonic the Hedgehog Instagram page @SonicStyles in order to keep fans updated with the latest partnerships in the culture and couture space.

The page will start by introducing a handful of new collaborations for SEGA and its leading character including a new Hans Cholo Silver Sonic Sneaker Pendant, a Signorelli Sonic Coffee Break fashion top, Tomy Sonic Boom action figures and more.

The hedgehog’s move to Instagram is just part of SEGA’s ongoing planned celebrations for Sonic as the hero of early video gaming celebrates its 25th anniversary this year in an initiative focused on creating ‘dialogue between fans and leading artists, designers and influencers.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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