Smiley has teamed up with one of Europe’s QSR chains Quick, to produce a promotional campaign to accompany one of its kid’s meals.
From May 2016, Smiley will star on Quick’s Fun Box in Europe, and together the firms have developed fun packs that kids can enjoy with each meal.
A selection of six branded goodie bags are available, with themes including music, love, happiness, friendship, sleep and sport.
Plus, each bag is filled with various SmileyWorld gifts including, bracelets, posters, stickers, pin badges and transferable tattoos.
The campaign will also be supported by a wide variety of promotional materials, including TV and print advertising, in-store POS and packaging.