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From May 2016, Smiley will star on Quick’s Fun Box in Europe, and together the firms have developed fun packs that kids can enjoy with each meal.

Smiley and Quick partner for kids meal promotion

Smiley has teamed up with one of Europe’s QSR chains Quick, to produce a promotional campaign to accompany one of its kid’s meals.

From May 2016, Smiley will star on Quick’s Fun Box in Europe, and together the firms have developed fun packs that kids can enjoy with each meal.

A selection of six branded goodie bags are available, with themes including music, love, happiness, friendship, sleep and sport.

Plus, each bag is filled with various SmileyWorld gifts including, bracelets, posters, stickers, pin badges and transferable tattoos.

The campaign will also be supported by a wide variety of promotional materials, including TV and print advertising, in-store POS and packaging.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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