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‘We have been working hard over recent years to execute our ambitious international growth plans, and securing the European license for Star Wars was a key milestone on this journey,’ says Character World’s Tim Kilby.

Character World builds on Star Wars bedding line for Europe

Character World has revealed it will be designing and producing a new line of Star Wars bedroom accessories, after securing a European license for the property.

The company is currently producing Star Wars textiles for various retailers across countries including the UK, Italy, Benelux, France and more.

Character World has held the UK license for Star Wars since 1998, and is now expanding into Europe as the firm continues its international growth.

Tim Kilby, brand director at Character World, said: “We have been working hard over recent years to execute our ambitious international growth plans, and securing the European license for Star Wars was a key milestone on this journey.

“It’s brilliant to see our Star Wars range is so popular with fans across Europe. Star Wars is one of our ever-green licenses that is loved by adults and children alike and we work closely with Disney to update the range as new Star Wars titles are released, with a new range coming at the end of 2016 for the Star Wars Rogue One movie.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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