Former footballer David Beckham is making his debut into the skincare industry with his first grooming line with French brand Biotherm Homme.
The multiyear partnership was put together by the L’Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.
Beckham has also been named the global ambassador for the company, and will be the face for the brand’s campaign of its gel moisturiser Aquapower, which will hit shelves in 2017.
“I’m excited to be working with Biotherm Homme,” said Beckham.
“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.”