Home / Entertainment / Thomas & Friends joins Golden Bear’s pre-school portfolio
“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” says Golden Bear’s Katherine Pierce.

Thomas & Friends joins Golden Bear’s pre-school portfolio

Golden Bear is bolstering its licensed pre-school portfolio with the addition of Thomas & Friends.

The range of products will include feature plush, interactive play mats, felt sets and magnetic drawing toys, with select lines launching in A/W 2016 and beyond.

“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.

“This property complements our pre-school portfolio and we are delighted to be launching some exciting and fresh ideas for Thomas and his friends.”

Jo Gunn, consumer products category manager at Mattel, added: “We are delighted to be working with Golden Bear.

“Their reputation for beautiful plush is renowned and we are really excited to be bringing Thomas & Friends to life in this category with a great new collection.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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