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Trolls to be DreamWorks Animations’ biggest consumer products effort to date

Trolls is taking centre stage for DreamWorks Animation at next month’s Las Vegas Licensing Expo.

A statement from the firm has claimed that the animated movie is ‘poised to be DreamWorks Animation’s biggest and most expansive consumer products effort to date.’

Away from Trolls, DreamWorks is showcasing other theatrical releases at the Expo, including 2017’s The Boss Baby and Captain Underpants. 

On the television side, DreamWorks Animation will also be detailing its support at retail for Dinotrux, Voltron and Trollhunters at next month’s show.

DreamWorks’ How to Train Your Dragon franchise, with the Dragons: Race to the Edge series, will also be showcased, and DreamWorks Classics will also be highlighted, led by Noddy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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