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The pop-up offered fans a line of exclusive Toronto-themed pieces.

Toronto welcomes Justin Bieber pop-up store

A Justin Bieber pop-up store opened in Toronto last week to coincide with the pop star’s Purpose World Tour arriving in the city.

The store, launched with the involvement of Bravado, took over menswear boutique Nomad and sold merchandise including apparel designed by Fear of God.

The pop-up also offered fans a line of Toronto-themed pieces and Nomad collaboration items.

The Toronto pop-up followed a similar scheme which ran in New York, where a Bieber outlet graced the city earlier in the tour.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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