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TSBA to expand BabyTV into toys, publishing and apparel

The TSBA Group has launched a licensing push for BabyTV, a leading ad-free TV channel for baby and toddler content.

Launched in 2003, BabyTV is available in over 100 countries worldwide, in 20 languages to more than 70 million viewers, and with an excess of 360 million YouTube views.

Characters to grace Baby TV include Charlie & the Numbers, Billy BamBam and Hungry Henry and the network is looking to expand into categories including toys, publishing, apparel and babywares.

TSBA is seeking proposals for licensing on an international basis.

"We’ve spent over 10 years building a strong, global brand with a loyal following around the world," said BabyTV senior vice president, Alex Maier.

"Mothers and fathers contact my team every day asking where they can buy BabyTV products – I am delighted to bring our audience what they have been asking for.”

Ian Mallalue, CEO of TSBA, added: “In my view, BabyTV represents a new opportunity for retailers operating in the baby and toddlers’ segment to explore these fun, trusted and popular shows. 

"On a more personal level, as the father of two young children who are huge fans of the brand, I am excited that we have been able to make this a reality.”

For more details, contact Helen at: hbooth@tsbagroup.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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