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The Hype designs feature retro TMNT logos and character depictions.

Nickelodeon and Hype to launch retro TMNT fashion collection

Nickelodeon is teaming with fashion label Hype to launch a Teenage Mutant Ninja Turtles fashion collection.

The Hype designs, featuring retro TMNT logos and character depictions, will launch in two phases, beginning today in Hype’s Box Park Store in London.

The initial phase is also launching in additional retail locations in select regions around the world including Ireland, Belgium, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, China, Hong Kong, India, Indonesia, Malaysia, and Thailand.

The collection spans apparel and accessories options for adults and kids, while the new Nickelodeon collaboration featuring the villains of Teenage Mutant Ninja Turtles (including Kraang, The Foot Clan, and Shredder) will be available in October 2016.

“You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet," said Hype’s Liam Green.

"Hype bring Donatello, Leonardo, Michelangelo, and Raphael into the third dimension, with rubberised badging, embossing and raised print, adding in some funky hexagonal arrangements paying homage to the shape of the Turtles’ shell.”

Ron Johnson, executive vice president of consumer products at Viacom International Media Networks, added: “Hype continues to impress the world with innovative styles and designs, and partnering with HYPE has helped bring the beloved Turtles characters to life in a whole new way.

“The new Teenage Mutant Ninja Turtles retro apparel and accessories line unites the classic TMNT look with the fun and excitement around this summer’s motion picture release.”

The Teenage Mutant Ninja Turtle Hype line features jackets, t-shirts, tote bags, caps and more, with prices ranging from £25 to £50.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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