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Gas Monkey Garage revs up global licensing activity with new partners

US auto garage brand Gas Monkey Garage is making the leap into the global licensing arena with a swathe of new European partnerships.

Lead by Brandgenuity, the franchise is extending its reach outside of the US for the first time as popularity of Discovery Channel’s hit show Fast N’ Loud grows across the globe.

“The growth of this brand has been fueled by fans all over the globe,” said brand owner, Richard Rawlngs. “It’s been a dream come true to see fans in countries around the world wear their Gas Monkey Garage gear and I am stoked to bring even more categories into the mix.”

New licensees now on board with the brand include Changes Europe for men’s and women’s apparel and Hybris AB for men’s and women’s t-shirts and sweatshirts, baseball caps, beanies, mugs, tablet and mobile phone cases and messenger bags in the UK and Ireland.

Meanwhile, In Phase Limited will offer a range of automotive accessories including fluids, car cleaning products, polishes, waxes, windshield wipers and more.

“Gas Monkey Garage is a brand for true car enthusiasts,” said Teri Niadna who heads Brandgenuity’s European office.

“Fans wear their passion for cars on their sleeves and love to get their hands dirty. Our licensees are designing clothing and gear that lets them do just that.”

Brandgenuity has outlined its plans to continue to expand the Gas Monkey Garage licensing programme with new partners in after market auto accessories, apparel accessories, gifts, gaming and more.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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